Reformation

For eco-responsible shopping

To fight against the disastrous environmental impact of fast fashion, Reformation advocates for responsible fashion (buy less, buy better, recycle) and is multiplying efforts to reduce its carbon footprint and has prided itself on being carbon neutral since 2015.

Reformation streamlines its process and uses sustainable raw materials, limiting packaging, intermediaries and energy expenses.

Reformation relies on its tech-show-rooms where you can select the clothes you want to try on a tablet. If the models do not suit you, still on the famous tablet, you change the reference and size while monitoring the status of the stock in real time.

A few seconds later, miracle, reopen the door of your built-in wardrobe and discover the new personalized selection hanging in your dressing room.

Photo Reformation/nycgo